Email (60.0% opens, 27.5% clicks)
The image on this page shows an email I wrote and sent cold to business owners I had never spoken to before.
Average open rates and click through rates for this type of email. Constant Contact* and MailChimp**, two industry-leading email service providers, found that the average open rates for an email like mine, that is selling marketing services, to be between 10.35% and 18.44%, and the average click through rate to be between 2.12% and 7.28%.
My email's open rates and click through rates. My email was opened by 60.0% of the people I sent it to, and 27.5% of the people clicked on the link in the email.
*Click here to see the results of the Constant Contact study
