I wrote the scripts for the explainer videos on this page.

An explainer video is a short, entertaining video that explains what your business, product or service is, and how it benefits the customer.

Some of the benefits of using explainer videos are:

• explosive growth of online video consumption
• most explainer videos include a story, and stories sell
• many people prefer video to text
• most people won't fast forward videos for fear of missing something, so they will consume your entire message, whereas most people reading text will skim rather than read it in its entirety, potentially missing critical parts of your persuasive message
• explainer videos are fun and people learn better while having fun