I created a strategic marketing partnership with a publishing company that served my target market. This partnership allowed me to generate leads and clients with no upfront cost and gain visibility in my market.

I paid the publishing company a commission of 20% of gross revenues we generated on the first project for any new clients we got from the leads that came from this partnership.

To generate leads, I wrote a regular column for Camp Business magazine and my articles were published on their website as well as in the print magazine.

We also ran advertorials in their print magazine and banner ads on their website, all for no upfront cost.

Click these links to see some articles and advertorials that ran in the print magazine:

• Mar / Apr 2015 article
• Sep / Oct 2015 article
• Nov / Dec 2015 article