This is a video sales letter that I wrote, designed, produced, and did voiceover for.

A video sales letter is a video version of the classic direct response print sales letter.

Some of the benefits of using video sales letters are:

• Many people prefer videos to text.
• If a person is interested in the content of your video, they'll be reluctant to fast forward for fear of missing something important. This means more people will see your entire message, which usually increases sales. With text sales letters, whether in print or online, people can more easily skim and therefore miss important parts of your persuasive message.
• The addition of visual and audio can create more trust than just text on a page, if the visual and audio aspects are well executed.